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Use our new "email address only" order form!
Order by Phone:
1-800-617-1380
Date:
Thursday, July 19, 2012
Length:
Approximately 75 minutes
2:00 PM Eastern
1:00 PM Central
12:00 PM Mountain
11:00 AM Pacific
Sponsored by:
All attendees will receive a SBA University certificate of participation
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Ten Guerrilla Marketing
Strategies for SBA BDOs
Must Do Tasks that Cost Next to Nothing
When: Thursday, July 19, 2012
2:00 PM Eastern
1:00 PM Central
12:00 PM Mountain
11:00 AM Pacific
Price: $289.00
Complimentary Bob and Chris Show on SBA News of the Day: 1:50 p.m. to 2:00 p.m.
Use our new "email address only" order form!
The year is half over, where do you stand with your personal sales goals?
Wherever you rank, this SBA University webinar will
help you have a better second half of 2012.
We'll show you some simple guerrilla marketing tasks to help you rocket
right past your 2012 goals.
We filter out the white noise of so many options and help you prepare a
specific guerrilla marketing strategy that is time efficient, cost
effective and results oriented.
Chris Hurn and Bob Coleman will lead a discussion where you will learn
how to properly use the following guerrilla marketing tools:
1) LinkedIn
2) Face Book
3) You Tube Videos
4) Speaking Gigs
5) Press Releases
6) Thank You Notes
7) Postcards
8) Personal Web Site
9) Search Engine Optimization
10) White Papers
What is SBA University?
SBA University training is for BDOs who want to continually improve.
It's an event that will give you a plan of attack unique to you.
SBA University meets every year in December and helps SBA sales
professional prepare their marketing plan for the coming year.
In addition, we hold a monthly webinar that is open to all past and
prospective students.
During the year, SBA University sponsors monthly webinars to reinforce
and help you exceed the goals of your annual plan.
What you'll get
SBA University is the first BDO training program built on real-world
experience in the SBA lending industry. Everything is presented from a
real-world perspective -- it's about what is working (not what worked in
years past or what should work).
Here are some things you can expect from SBA
University:
» How to best position SBA loans when battling
conventional financing for borrowers.
» How to more efficiently manage the small business loan cycle.
» How to be more productive by leveraging technology and managing your
time (our most valuable asset).
» Why (and how) you should "brand" yourself.
» Why search engine results should matter to you.
» How to leverage social media (and prevent it from being a
time-waster).
» Understanding your centers of influence and how to efficiently get
more.
» And a whole lot more
Who should attend
Small Business Lending Sales Professionals
Bank Sales Professionals
Small Business Lending Sales Managers
Marketing Professionals
Loan Brokers
SBA University Faculty
 Chris Hurn is currently the CEO and Cofounder of Mercantile Capital Corporation
(MCC), a non-bank lender specializing in SBA 504 loans. MCC has appeared on the
Inc. 500|5000 list of America's fastest-growing companies three years in a row,
originally ranked #245 with 951% growth over a 3-year period. To date, MCC has
closed loans worth more than $900 million in total project costs. Chris has
appeared on Fox Business News multiple times and is frequently featured in
publications including the Wall Street Journal, Inc. Magazine, Newsweek, USA
Today, New York Times, and BusinessWeek among others. Awards he's won include the
SBA's
"Financial Services Champion" Award (twice in four years -- 2010 and 2006);
SBA
"Marketing Guru" Award; and NADCO's "Banker of the Year" Award (2006).
His forthcoming book, "The Entrepreneur's Secret to Creating Wealth: How the
Smartest Business Owners Build Their Fortunes," is due out this October.
Chris previously worked as a business consultant and SBA financier with GE
Capital. He has two magna cum laude bachelor degrees from Loyola University
Chicago and he earned a master's degree from the University of Pennsylvania.
 Bob
Coleman
Editor
Coleman Report
Bob Coleman is the Author of "Money Money Everywhere And
Not a Drop For Main Street". Coleman is the Editor of the Coleman Report, a
trade newsletter for small business bankers. He is the nationally recognized
expert on small business banking. He has appeared on Fox Business News and CNN
and has been quoted by most major financial media outlets including the Wall
Street Journal, New York Times and Bloomberg. He has spoken at numerous small
business banking events across the United States, including international
engagements. Coleman has a B.A. in Medieval History from the University of
California Santa Barbara and a M.B.A. in Real Estate Finance from the University
of Southern California.
About Coleman Webinars
Coleman takes great pride in bringing you the foremost
experts in our industry. Not only our experts chosen with care, we bring you
instructors who are excellent teachers of their craft. Coleman's Webinars
provide 75 minutes of highly specialized information, access to industry
experts, live Q&A, and step-by-step "how-to's" on a variety of topics relevant
to today's small business banker. Coleman hosts five to six webinars a month,
making us the largest producer of webinars for the small business banking
industry in the country. Monthly SBA topical webinars are conducted by John Dunn
and Lisa Lerner, our national professional SBA instructors.
Dunn and Lerner's presentations solve pressing problems facing today's SBA
lending professionals. On the second Tuesday of the month, the author of the
bestselling "The SBA Loan Book" and the just released book, "Get Financing Now,"
Charles Greene presents a program on a topical small business lending
underwriting subject. An SBA loan liquidation themed webinar the third Tuesday
of each month. We rotate the instruction with three of the finest experts in the
country -- Ethan Smith of SBA lender boutique law firm Starfield and Smith, SBA
lender attorney Mitch Fogel, and Kerri Agee, of banc-serv, the president of the
largest SBA loan service provider in the country.
Our SBA University webinars are for small business lending sales personnel who
wish to learn, and refresh, outstanding sales techniques to achieve over-the-top
sales goals.
Finally, we offer a monthly series of topics for bank chief financial officers to
help them with the ever evolving world of loan reporting issues. Our
professional instructors are Bob Judge of Government Loan Solutions and Jon Winick of Clark Street Capital.
Why a Webinar?
It's very cost effective. No airfare, no hotels. Just cram
as many people as you wish into your conference room and turn on the computer.
You have two options to listen to the program--phone, or through your computer
speakers. You are only charged for the connection. When you purchase unlimited
access, there is no additional charge for multiple attendees. A great benefit of
the program is that you have the ability to ask questions directly of the
panelists. Or, you may simply email Coleman during the program and he will air
your question. All of our webinars are recorded. Buyers of the unlimited site
license option will receive a DVD recording of the event to share with anyone
you wish. A transcript of the program is also provided to purchasers of the
unlimited site license.
How it Works
We use Go-to-Meeting as our platform. You will receive a link that will direct
you to an Internet site to view the presentation. Nothing will be downloaded to
your computer.
If you would like to test this process to make sure you will be able to access
the link through your system's firewall, just send an email to
joseph@colemanpublishing.com, and he will walk you through it.
You may choose to listen to the program separately from the on-line visual
presentation. Before the event, we will email you the presentation that you may
distribute to all of your attendees.
The Bob and Chris Show
Log and dial in ten minutes before each Coleman webinar to hear the "Bob and
Chris Show" with Bob Coleman and Chris Hurn.
We do this for two reasons.
First, the pre-show confirms you are successfully connected to the webinar.
Second, we provide you a synopsis of the current news to help you place what is
happening to the small business lending industry in context.
Join us for this free feature!
The Fine Print
1) The single user registration fee of $289 is based on location not attendance.
You may have as many people in one location attend. You many distribute the
materials to anybody in your company.
2) For only $100 more, you may invite as many people from your institution from
as many locations as you wish. (You also get the DVD and transcript!)
3) Substitutions are allowed at no charge.
4) Cancellations receive a 100% credit for any Coleman product.
5) As with all our products, we offer a 100% money back satisfaction guaranty --
no questions asked.
SBA University Fine Print
1) Enroll in the 2012 University Program and receive complimentary registrations for the next six SBA University webinars - a $1700 value!
2) All SBA University webinar fees maybe applied to your 2012 SBA University tuition.
3) All attendees will receive a SBA University certificate of participation.
Five Easy Ways to Order:
Call Joseph Coleman at 800-617-1380
E-mail bob@colemanreport.com
Fax the
new "email address only" order form! to: 818-790-7859
Mail the
new "email address only" order form! to: Coleman Publishing, 607 Foothill Blvd #546, La Cañada, CA 91012
Bob Coleman
Publisher
P.O. Box 546
La Cañada, CA 91012
(818) 790-4591
(c) 2012 All Rights Reserved
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