Is Mom and Pop Dead?
Coleman Is Mom & Pop Dead? 2010 Franchise Financing Outlook
Is Franchise Lending The Future of Main St? 
Date: Wednesday, January 6, 2010
Time: Eastern 2:00 pm -- 3:15 pm
Central 1:00 pm -- 2:15 pm
Mountain 12:00 pm -- 1:15 pm
Pacific 11:00 am -- 12:15 pm
Price: $189
The world has changed. Today, lenders are not only examining franchisees, they are also demanding more stringent financial benchmarks from the franchisor.What should small business lenders examine for all franchise applicants? Our outstanding Franchise Lending Experts will give you the needed insight Small Business Lenders need for their franchise loans. Darrell Johnson is the national expert in compiling franchise performance data - loan and systems operating performance. Jonathan Maze is a writer for franchise times, the experts in covering the franchise industry. Pamela Davis is the General Manager of a leading national lender, PNC bank. These experts, lending, data and trend analysts, will give you an excellent insight as to what small business lenders must consider in financing franchise applications in 2010. Specifically they will address the 5 financial statement benchmarks lenders must understand to appropriately mitigate their risk. Also, they will answer the key questions as to the benefits a franchise brings to your small business loan customer. Specifically, they will address exactly what a franchisor should bring to the table for both the franchisee and the lender. We will discuss: 
- Lender business practices, Credit Boxes, Default stats,
Coupons/discounts, Equity injections, SBA vs Conventional, Lease, Matrices, Employees, Business Profiles
- Problems in opening restaurants/construction
- Which Industries are more Franchise-friendly
What you will learn: We have three outstanding speakers on our panel of national experts including:
Darrell Johnson
Darrell Johnson is President and CEO of FRANdata. His career spans information services, commercial banking, investment banking, and federal financial regulation. Before acquiring FRANdata in 2001, he was an executive with a commercial bank for 10 years, where he started an SBA lending unit, developed small business lending teams for cooperative and franchise borrowers, established an equity investment program for cooperative businesses, built a leasing program, and managed a healthcare lending team. Mr. Johnson received a bachelor's degree in business and a master's degree in economics from Montana State University. He also earned a master's degree in business from the Wharton School, University of Pennsylvania.
Pam Davis is the General Manager of the SBA Finance Group for PNC Bank, a top National SBA Lender with SBA Lending Teams located throughout the East, Southern and Mid-Western Markets. In fiscal 2006 PNC closed $399Million in SBA Loans making it the 6th largest SBA lender in the nation by dollar volume. Regionally PNC ranked #1 in Loan Volume in the Philadelphia, Pittsburgh, Delaware, and Northern Virginia SBA Districts. Pam joined PNC Bank as the National Sales Manager for the SBA Lending Group in January of 2000 at which time PNC Bank ranked 69th in the country for SBA Loan Volume with annual SBA Loan Volume of less than $25MM.
Prior to joining PNC Bank Pam served as Manager of SBA Lending for First Union Bank, CoreStates Bank and Meridian Bank.
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Jonathan Maze is a financial writer for Franchise Times Corporation, working for Franchise Times Magazine and the Restaurant Finance Monitor. Jonathan writes primarily about the restaurant industry and the lending environment. A 1994 graduate of Winona State University in Southeast Minnesota, Jonathan has been with Franchise Times for more than three years. Before that, he was an award-winning business journalist for six years in Charleston, South Carolina, and had previously worked at newspapers in Indiana and Minnesota.
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Moderator:
Robert Coleman, Publisher
Coleman Publishing
Robert Coleman
is the Founder of Coleman Publishing, an online media company covering the small
business banking industry. He is the nationally recognized expert on small
business banking. He has appeared on Fox Business News and CNN. He has been
quoted by most major financial media outlets including the Wall Street Journal,
New York Times and Bloomberg.
He has spoken at numerous small business banking events across the United
States, including international engagements in England and Germany.
Coleman started in 1993 with the Coleman Report, a newsletter covering the Small
Business Administration's lending programs. Today, his website attracts over
4,000 small business lending professionals a day.
Coleman has a B.A. in Medieval History from the University of Southern
California and a M.B.A. in Real Estate Finance from the University of Southern
California.
Who Should Attend?
- Small Business Bankers
- Small Business Business Development Officers
- Small Business Banking Managers
- Small Business Loan Underwriters
Why an Audio Conference?
First cram as many people as you wish into your conference room and turn on the
speaker phone. You are only charged for the phone line -- no additional charge
for multiple attendees. Our audio conferences are based on a radio-talk show
program format. Your host, Bob Coleman, will moderate the program. He will ask
questions of top-notch national experts. Their answers will be the substance of
the program. A great benefit of the audio conference is you will have the
ability to ask questions directly of the panelists. Or, you may simply email
Coleman during the program and he will direct your question to the panel.
About Audio Conferences
Simply dial the phone number we provide and follow the instructions you'll
receive and you're connected. It's cost-effective. No airfare, no hotels.
Multiple people at one site can participate for one registration fee. Additional
sites for the same bank are charged just a nominal fee. Just dial in from the
comfort of your own office or conference room equipped with a speakerphone. It's
convenient. You can call and take part from anywhere, even if you are on the
road.
Aren't available on the day of the conference? No worries -- register and you
will receive a CD with a verbatim recording of the entire conference! You can
use the CD for training of additional staff at a later date, or go back and
listen again.
Five Easy Ways to Register:
1) Call Joseph Coleman at 800-617-1380
2) Email bob@colemanpublishing.com
3) Register Online
4) Fax the
order form to: 818-790-7859
5) Mail the
order form to: Coleman Publishing, P.O. Box 546, La Cañada, CA 91012

Robert Coleman
Publisher
P.O. Box 546
La Cañada, CA 91012
(818) 790-4591
(c) 2000-2009 All Rights Reserved
© 2010 Coleman Publishing. All Rights Reserved. Reproduction without permission prohibited.
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